Let’s be honest for a second. In the world of digital age, your photos on your LinkedIn, Instagram, Twitter, Facebook Page, etc. will be your first impression. Before you even get a chance to do your pitch at a meeting with potential clients, they probably had seen your photos already.
Investing in high quality, authentic images is necessary if you want your visuals to deliver the personality of your brand. People shop with their eyes and they like to do business with people, not businesses. This is why it’s crucial to show yourself to the world, the person behind the business.
The images on your website will influence the way your target market thinks about you and your business or product. This is why Personal Branding Photography can have a huge impact on your business. Often times buying is an emotional decision not a practical one.
Having custom photography saved in a library on your computer will be one of your biggest assets. You’ll be able to constantly pull images and provide consistency on your social media platforms. Because consistency is also key when you want to attract the right crowd!
Therefore with most of my Personal Branding Photography clients we do a quarterly session to make sure their photos are always up to date (not only to their latest hair styles but the actual holidays - yes, I plan all sessions with the upcoming holidays in mind). Doing a shoot every quarter saves my clients time and provides them with 3 months worthy of visual social media content.
Did you know that posts that include an image receive 120% - 180% more visibility and engagement? Yep. That’s what I’m talking about.
Personal Branding Photography is a very powerful tool which can have a significant impact on how people see you and if they want to do business with you. I will plan the session with you from the very beginning by building it around the personality of your business.
If you’re interested in a Personal Branding session in Orange County or in Los Angeles, get in touch with me HERE.